...HELPFUL AND WITH A REAL UNDERSTANDING OF WHAT WE WERE TRYING TO ACHIEVE

OPICO GROUP

Largest independent distributor of agricultural machinery in the UK

DESIGN | UMBRACO CONTENT MANAGEMENT | BESPOKE FEATURES | HOSTING

Project Scope

Opico manufactures it's own range of agricultutral machinery including grain dryers, applicators and a range of large grassland machines. The company is also a distributor for a number of well-known agricutural machinery manufacturers including HE-VA, Strautmann, Ovlac, Alpego and Farmdroid.

Back in 2016 Rade was requested to design and build a suite of websites for each of the brands but all within one admin area for efficiency and ease of use.

More recently, all the brands have undergone a major design overhaul led by their very capable and experienced in-house design and marketing team.

Solution

We built responsive master layouts from the client's eye-catching designs which is similar across all the brands. This ensures a 'familiar' feel whilst adhering to all the respective brand's colourways.

Umbraco was the natural choice; it allows for multiple sites and even multi-lingual sites all within one base installation.

There is a bespoke News area where the content only has to input once and can then be published on whichever sites are applicable.

A Dealer look-up which works 'per brand' allowing the visitor to input their postcode which performs a 'radius search' within the locality. All dealers are put into the one system and a simple tick box dictates which site(s) the dealer is shown on.

Also a dedicated Download Centre which features a parametric filtering facility where visitors can pick their product and model. This then offers up available literature types such as Brochures, Operators Manuals, Parts manuals and Technical Information.

Profile

Founded over 50 years ago OPICO Ltd, the largest independent distributor of agricultural machinery in the UK, imports agricultural machinery to sell through a network of agricultural dealers. HE-VA, Strautmann, FarmDroid and more recently, Stocks AG, Alpego and Ovlac are all distributed by OPICO throughout the UK. OPICO can also be seen throughout the year at shows up and down the country.

Testimonial

Helen Selkin, Marketing Manager

We’ve been working with Rade since 2015 – I inherited the relationship and the team have been generous in sharing their knowledge to help us get the most from our sites.

When we needed to develop a new website for a recently acquired company, Rade were our obvious choice. We worked closely together, from developing the brief to final delivery and every stage along the way.

Steve and his team were able to challenge our ideas and develop solutions with and for us – it was a collaborative and enjoyable process. We found them helpful and with a real understanding of what we were trying to achieve.

OPICO GROUP

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