SHOOTING STAR

Project Scope

Shooting Star CC approached Rade to devise a logo and design and develop their first website. The website needed to provide a showcase of their ranges of shotgun cartridges and clay pigeons, with content management capabilities.

Solution

Based on discussions with the client, a selection of logo ideas were presented to Shooting Star for their consideration. This process included selecting colours and fonts so as to define the overall styling for the business. With the branding process complete and the client in full agreement, the website design was started.

This needed to encompass both a strong visual presence as well and provide technical information about the product ranges. A strong homepage was designed, featuring a video showing the cartridge manufacturing process as well as portals through to be cartridge and clays.

A cartridge brand selector and a simple help tool, using a series of dropdown choices, assists the visitor in exploring the range and in finding cartridges that fit their requirements.

The site was developed using the Umbraco content management system and using Rade’s preferred framework to provide a good foundation for the site. In addition some modest custom development was included to produce the cartridge locator. The end result is a colourful site with a streamlined user experience. Updates are simple using Umbraco, allowing the client to easily update their product range as new products come on to the market.

Profile

Shooting Star CC is a UK based specialist importer of cartridges and clay pigeons. It is a family run business that acts as wholesalers to the trade offering a range of products to the shooting community.